4

Corporate branding and brand architecture: a conceptual framework

Année:
2009
Langue:
english
Fichier:
PDF, 150 KB
english, 2009
7

Evolutionary Processes in Competitive Markets: Beyond the Product Life Cycle

Année:
1989
Langue:
english
Fichier:
PDF, 629 KB
english, 1989
13

Does Diageo make your Guinness taste better?

Année:
2007
Langue:
english
Fichier:
PDF, 321 KB
english, 2007
20

Leveraging brand equity in business-to-business mergers and acquisitions

Année:
2010
Langue:
english
Fichier:
PDF, 347 KB
english, 2010
21

A new culture method for lesser mealworm, Alphitobius diaperinus

Année:
2009
Langue:
english
Fichier:
PDF, 64 KB
english, 2009
23

Pioneering new markets: A comparison of market share winners and losers

Année:
1992
Langue:
english
Fichier:
PDF, 1.44 MB
english, 1992
25

Branding in fictional and virtual environments

Année:
2012
Langue:
english
Fichier:
PDF, 220 KB
english, 2012
28

Evolutionary Processes in Competitive Markets: Beyond the Product Life Cycle

Année:
1989
Langue:
english
Fichier:
PDF, 2.06 MB
english, 1989